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What is a Candidates Forum?
What Are The Rules?
Which Candidates Should Be Invited?
What Type of Forum Should We Have?
How Do We Prepare?
How Do We Promote This Event?
What About the Event Itself?
Conclusion
Further Information
Hosting a nonpartisan candidates forum is an effective way to spark
voter interest in an election and provide voters with an opportunity
to become better informed about their choices. Even though IRS regulations
prevent tax exempt organizations from supporting or opposing candidates,
they allow them to host nonpartisan and neutral candidates forums.
What is a Candidates Forum?
During a forum, candidates express their views before a public audience
so listeners can make independent voter decisions. A nonprofit corporation
can invite opposing candidates running for local, state or federal
office in primary or general elections. Possible formats include:
- candidate speeches
- panel discussion
- audience question & answer session
Any format should give candidates equal time to speak.
| The format must allow each invited
candidate an equal and fair opportunity to express his or her
position on issues. Your planning should be motivated by the
desire to give individual voters a chance to make an informed
choice between candidates. |
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What Are The Rules?
The IRS prohibits non-profits from engaging in "political activity",
defined as "participating in, or intervening in, any political campaign
on behalf of (or in opposition to) any candidate for public office."
Non-partisan candidates forums are permitted. According to the
IRS, such forums are an acceptable form of voter education.
What is "non-partisan," or neutral, is not always clear. In planning
such an event, err on the side of caution and fairness.
The IRS can penalize tax-exempt organizations that host a forum
that favors or opposes any candidate. IRS penalties could include
an excise tax or worst of all, loss of tax-exempt status.
A candidate unfairly excluded from a forum may appeal for the
IRS to revoke your tax-exempt status. A candidate who perceives
that he or she was unfairly excluded may protest, boycott or go
so far as to try to prevent a forum from taking place. If nothing
else, this results in bad publicity for your organization.
You cannot protect your organization from every complaint about
such events. But with proper planning and the right motives, you
can go a long way toward discouraging challenges. You can also take
steps to protect and justify your organization's actions. The IRS
considers the factors and circumstances of each case. Keep thorough
records, including copies of all correspondence with candidates,
promotional flyers, and newsletter articles.
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Which Candidates Should Be Invited?
One of the most important steps in planning a forum is deciding which
candidates to invite. On the one hand, to ensure your organization's
neutrality you should invite all candidates. On the other hand, there
may be so many that you cannot invite everyone. Your corporation should
write a set of fair and reasonable guidelines to help you choose only
qualified and bona fide candidates.
| Fair and reasonable guidelines
are a set of neutral conditions that a candidate must meet in
order to be invited. They cannot discriminate on the basis of
party affiliation or a candidate's beliefs. |
Here are some factors you should consider:
- Is the candidate on the ballot?
- Is the candidate legally eligible to run for office?
- Is the candidate "bona fide?" Does he or she distribute campaign
literature, make speeches, issue press releases, maintain a headquarters
and campaign committee?
- Has the candidate formally announced his or her intention to
run for office?
- Will you use polls, number of appearances, and overall level
of media exposure as indicators of whether or not a candidate
is "significant?"
- Include a statement that your organization will exercise "good
faith judgement" and may consider other factors not explicit in
the guidelines.
Your corporation should have selection criteria in place before inviting
candidates to a forum. Once you have established guidelines:
- Your board should vote on them.
- Apply your guidelines to all candidates equally.
- Give a copy of guidelines to the candidates.
- Provide a copy to any candidate who asks about being invited,
whether or not you think he or she can meet the guidelines.
- Require the candidate to prove his or her eligibility according
to your guidelines.
- Stick to your guidelines. Do not make unwarranted exceptions.
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What Type of Forum Should We Have?
There are several different ways to structure your candidates forum:
- Candidate Speeches
- The simplest and easiest to organize. Give each candidate an
equal amount of time to speak. You may ask them in advance to
address issues of importance to your group.
- Panel Q & A
- Candidates respond to questions from a panel selected before
the event. Panelists should represent a variety of viewpoints
and should not be allied with any candidate.
- Audience Q & A
- Candidates respond to questions directly from the public. This
can be very effective, but sometimes difficult to manage if people
become emotional. If you wish to try this model, be sure you have
an excellent moderator.
Of course many programs combine 2 or 3 of these models. Choose
what feels best for your group.
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How Do We Prepare?
Decide on the structure of your event, including time limits for each
portion of the program.
- Choose a moderator who can treat all candidates fairly and is
not publicly allied with any candidate. He or she should not make
any comments or imply anything against or in favor of any candidate.
- Select a location that is well-known in the community, will
hold a crowd and will be accessible to anyone with physical disabilities.
- Acoustics are important. There is no point in holding a candidates
forum if someone can't hear the speakers. Test microphones several
times in the weeks and days prior to the event.
- Do not offer to pay for a candidate's expenses to attend the
forum or for the cost of producing or distributing campaign flyers.
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How Do We Promote This Event?
After you have received a commitment from 2 or more candidates, you'll
need to promote the event.
- Use all your usual methods: newsletters, flyers, mailings, reports
at meetings.
- Try some different approaches: posters, listings in church bulletins,
a large sign outside the event location.
- Notify newspapers for their listings of upcoming events. Contact
the paper for information on how to list your event.
- Do not target voters who are likely to either support or oppose
a certain candidate. Avoid unequal advertising, and encourage
the public at large to attend.
- When promoting the event, emphasize that the forum will be neutral.
Avoid all language, including labels, that favors or opposes any
candidate. All written materials should be neutral in content
and tone.
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What About The Event Itself?
- Board members and event organizers should not wear campaign
buttons or otherwise endorse a candidate at the organization's
event.
- Questions should be prepared and asked by a nonpartisan panel
or the public.
- Topics should cover a wide range of issues of general interest
to the public, not just those that concern your organization's
activities.
- Any debate must have at least two opposing candidates. If one
of only two candidates cancels, you should cancel the forum.
- Do not declare a "winner."
- Do not urge members of your organization to support or oppose
any candidate.
- Even though an organization can express an opinion about an
elected official's position on an issue, avoid doing so during
a campaign. Do not ask a candidate to publicly endorse any issue.
- Regular members and board members can support or oppose candidates
as private citizens but they must not associate their political
activity with the nonprofit organization. For example, do not
use organization stationery to write political letters. Do not
sign your name as a member or representative of your non- profit
organization.
- Review the format with the candidates before you begin. Introduce
them to the moderator and review time limits and other ground
rules you may have established.
- When you begin, have the moderator explain the format, time
limits and ground rules to the audience. If everyone understands
the process, you are less likely to have interruptions.
- The moderator is in charge and must use common sense in managing
the forum, and your organization's leadership must be prepared
to support the moderator, not contradict him or her.
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Conclusion
A well-prepared non-partisan candidate forum can be an excellent way
to serve your members, supporters and the public at large. With a
commitment to fairness and neutrality, you can stay within the rules
for non-profits.
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Further Information
Very good sources for organizing candidate forums can be obtained
from The League of Women
Voters. They have several guides available, some for sale.
Face
To Face: A Guide to League Sponsored Debates. Sponsoring
a candidate debate is providing an important public service. There
are many questions that potential debate sponsors must ask themselves
when planning a debate. The League of Women Voters publication Face
to Face answers all the questions about debate sponsorship in
detail.
The
League of Women Voters of Greater Pittsburgh can provide information
on local candidates. Call them at (412) 261-4284
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